1. Who we are
This Privacy Policy explains how AdverFalcon Ltd ("AdverFalcon", "we", "us", or "our") collects, uses, and protects information when you visit adverfalcon.com or otherwise interact with our services.
AdverFalcon Ltd is registered under company number 278682. We are the data controller responsible for your personal data as described in this policy.
2. Data we collect
Information you provide
When you contact us, request information, or engage with our services, we may collect:
- Identification details such as your name and job title
- Contact details such as email address, phone number, and company name
- The content of your communications with us
- Any other information you choose to share with us
Information collected automatically
When you visit our website, we automatically collect technical information, including:
- IP address and approximate location derived from it
- Browser type, version, and operating system
- Device type and screen resolution
- Pages visited, time spent, and referring URL
- Date and time of access
Some of this information is collected through cookies and similar technologies. See our Cookie Policy for details.
3. How we use your data
We use personal data for the following purposes:
- To respond to inquiries and provide information you request
- To deliver our services when we enter into a commercial relationship
- To improve our website and understand how visitors use it
- To send relevant communications about our services, where permitted by law and where you have given consent if required
- To comply with legal obligations applicable to our business
- To protect our legitimate interests, including security, fraud prevention, and enforcement of our rights
4. Legal basis for processing
Where the General Data Protection Regulation (GDPR) or equivalent local law applies, we rely on one or more of the following legal bases:
- Consent — where you have given clear consent for a specific purpose, such as receiving marketing communications
- Contract — where processing is necessary to enter into or perform a contract with you
- Legal obligation — where we are required to process your data to comply with the law
- Legitimate interests — where processing is necessary for our legitimate business interests and these are not overridden by your rights
5. Sharing your data
We do not sell your personal data. We may share data with:
- Service providers who process data on our behalf (such as hosting, email delivery, analytics, and CRM platforms), bound by appropriate confidentiality and data protection terms
- Professional advisors such as accountants, auditors, and legal counsel where reasonably required
- Authorities or third parties where required by law, court order, or to protect our legal rights
- Successors in the event of a merger, acquisition, or sale of business assets, subject to confidentiality protections
6. Data retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements. Typical retention periods are:
- Inquiry and contact data — retained for up to 24 months from the last interaction unless a commercial relationship is established
- Commercial relationship records — retained for the duration of the relationship plus the period required by applicable laws (typically 6–10 years for tax and accounting purposes)
- Marketing communications data — retained until you withdraw consent or object to processing
- Server logs and technical data — retained for a shorter period, generally up to 12 months
7. International transfers
Our service providers may be located in countries outside your jurisdiction, including outside the European Economic Area or the United Kingdom. Where data is transferred internationally, we put in place appropriate safeguards in accordance with applicable law, such as Standard Contractual Clauses or equivalent mechanisms.
8. Your rights
Depending on your jurisdiction, you have certain rights regarding your personal data. These may include the right to access, rectify, erase, restrict, port, or object to processing of your data, and to withdraw consent where processing is based on consent.
For a detailed overview of your rights and how to exercise them, see our Data Protection page.
9. Security
We implement reasonable technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. However, no transmission over the internet or storage system can be guaranteed to be completely secure.
10. Children's data
Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided personal data to us, please contact us so we can take appropriate action.
11. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last updated" date at the top of this page indicates when the most recent revision was made. Material changes will be communicated through reasonable means.
12. Contact us
For privacy-related questions, requests, or concerns, contact us at:
You may also have the right to lodge a complaint with your local data protection authority. In the United Kingdom, this is the Information Commissioner's Office (ICO) at ico.org.uk.